Creator Advertising & Promotion Policy

Updated: 10th August 2025

This Policy sets out the rules that govern how Creative Users may promote their ModelBase profiles and engage in third-party advertising or sponsored content. It applies to both on-platform activities (i.e. content published on ModelBase) and off-platform promotional efforts.

This Policy supplements the General Terms & Conditions, Creator Terms of Service, and other applicable ModelBase Policies. In the event of any conflict, the terms of this Policy shall prevail for the specific subject matter it governs.

All defined terms used herein shall have the meaning assigned in the General Terms & Conditions, unless otherwise stated.

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DEFINITIONS

“Third-Party Promotion” means any endorsement, sponsorship, or advertising of a product, service, or brand that is not owned by the Creative User or ModelBase.

“External Promotion” means any content, post, or media published outside the ModelBase platform that links to or advertises a ModelBase profile.

“Sponsored Content” means any content on ModelBase for which the Creator receives compensation or value from a third party in exchange for promotion.

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1. PROMOTING YOUR MODELBASE PROFILE

1.1 Permitted Promotion Channels

1. Creators may promote their ModelBase profile on:
   1. Social media platforms;
   2. Personal websites and blogs;
   3. Email newsletters;
   4. Search engines and paid traffic platforms (subject to their terms).

1.2 Requirements

1. All external promotion must:
   1. Clearly represent ModelBase and the Creator’s content truthfully;
   2. Comply with the rules of the external platform being used;
   3. Avoid impersonation of ModelBase or other Creators.
2. Creators must not:
   1. Engage in spam, deceptive traffic generation, or impersonation;
   2. Mislead fans about the nature of the content available.

2. THIRD-PARTY PROMOTIONS ON MODELBASE

2.1 Sponsored and Affiliate Content

1. Creators may publish third-party promotional content on ModelBase, provided that:
   1. The product or service being promoted is legal and not prohibited under ModelBase policies;
   2. There is clear and conspicuous disclosure of any paid or sponsored relationships (e.g. #ad, sponsored, or partnership label);
   3. Promotions do not involve or encourage prohibited behaviour under the Acceptable Use Policy.
2. Creators may not:
   1. Promote gambling, prescription drugs, tobacco, unregulated financial services, or illegal products;
   2. Use ModelBase to conduct business on behalf of third parties or advertisers without permission;
   3. Use ModelBase to Host giveaways or competitions on behalf of third parties or advertisers without prior written approval from ModelBase.

3. COMMERCIAL ACTIVITY RESTRICTIONS

1. The following activities are prohibited unless expressly authorised in writing by ModelBase:
   1. Paid contests, giveaways, or sweepstakes conducted through ModelBase;
   2. Product placements or third-party endorsements not clearly disclosed;
   3. Recruitment advertisements, job listings, or business-for-hire content.
2. These restrictions are intended to:
   1. Protect users from misleading commercial practices;
   2. Preserve platform integrity and prevent ModelBase from being used as a conduit for unauthorised advertising activity.

4. ENFORCEMENT AND CONSEQUENCES

1. ModelBase may take enforcement action in the event of violations of this Policy, including:
   1. Content removal;
   2. Temporary or permanent suspension of Creator accounts;
   3. Deductions from Creative User Balance where appropriate under the Content Moderation & Protection Policy.
2. Serious or repeat violations may result in termination of the Creator’s account in accordance with General Terms – Section 16.

5. REPORTING MISUSE

1. Users may report suspected advertising violations or inappropriate third-party promotions via:
   1. [email protected]
   2. Contacting ModelBase Support when logged in.