This Privacy Policy explains how ModelBase collects, uses, shares, and protects your personal data when you use our Platform and Services. We are committed to safeguarding your privacy and complying with applicable data protection laws.
This Policy supplements the General Terms & Conditions and other applicable ModelBase Policies. If there is any conflict between this Policy and the General Terms, the terms of this Policy shall prevail for the specific subject matter it governs.
All defined terms used herein shall have the meaning assigned in the General Terms & Conditions, unless otherwise stated.
ModelBase Ltd is the data controller of your personal data for the purposes of the Platform. Our data protection contact is: [email protected]
1. WHAT DATA WE COLLECT
We collect and process the following categories of personal data depending on how you use the Platform:
Data you provide directly
Identity data (e.g. name, date of birth, nationality)
Contact data (e.g. email address, phone number)
Payment data (e.g. card or bank details, billing address)
Communications (e.g. support messages, complaints)
Data we collect automatically
Usage data (e.g. login times, clicks, viewed Content, messages)
Technical data (e.g. IP address, browser type, device model)
Location data (based on IP or device permissions)
Session activity (e.g. navigation, interactions)
Data from third parties
Referral information
Identity verification and fraud prevention services
Advertising or analytics platforms 2.We may combine this data to improve our services, protect users, and detect misuse.
2. HOW WE USE YOUR DATA
We process your personal data for the following purposes:
Purpose
Legal Basis
To create and manage your Account
Contractual necessity
To verify Creators and ensure age compliance
Legal obligation and legitimate interest
To process transactions and deliver Paid Services
Contractual necessity
To enforce Platform rules and prevent abuse
Legitimate interest and legal obligation
To improve and personalise your experience
Legitimate interest and/or consent
To respond to support or complaints
Contractual necessity or legal obligation
To deliver marketing (where permitted)
Consent or legitimate interest
To comply with laws and respond to authorities
Legal obligation
3. COOKIES AND TRACKING
We use Cookies and similar technologies to operate, protect, and improve the Platform.
4. WHO WE SHARE YOUR DATA WITH
We only share your personal data where necessary and for legitimate purposes. This includes sharing with:
Payment processors
KYC and fraud tools
Analytics providers
Marketing platforms (only with your consent)
Customer support tools
Legal authorities, where required by law or court order
Wherever possible, we enter into data processing agreements with these providers to ensure your data is handled securely.
ModelBase may contain links to external websites or services not operated by us. We are not responsible for the content, privacy practices, or data use policies of those third parties. We recommend reviewing their privacy notices before submitting any data.
5. INTERNATIONAL TRANSFERS
Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as:
Adequacy decisions by the appropriate government
Standard Contractual Clauses (SCCs)
6. DATA RETENTION
We retain your personal data only for as long as necessary for the purposes outlined in this Policy, including:
While you maintain an active Account
For legal, regulatory, tax, or audit purposes
For a limited period after account closure, as required by law
After this period, your data is securely deleted or anonymised.
7. YOUR RIGHTS
You have the following rights under international data protection law:
Right to access – Request a copy of your personal data
Right to rectification – Correct inaccurate or incomplete data
Right to erasure – Ask us to delete your data under certain conditions
Right to restrict processing – Limit how we use your data
Right to data portability – Receive your data in a structured format
Right to object – Stop certain types of processing
Right to withdraw consent – Where processing is based on consent
The Platform is not intended for children under 18. We do not knowingly collect personal data from children. If you are aware of someone under 18 using ModelBase, please notify us immediately at [email protected].
9. SECURITY
We take the protection of your personal data seriously. We implement appropriate technical and organisational measures to prevent accidental loss, unauthorised access, or misuse of personal data. These include:
Secure servers and encryption of sensitive data;
Access restrictions and confidentiality agreements for staff;
Breach detection and notification procedures, in line with legal obligations. 2.You are responsible for keeping your account credentials confidential and must not share them with others.